Ryan Raab
Creative Director/Copywriter
YouTube Kids Launch
Even a small victory feels like a huge win to a child, and builds their self-worth immeasurably.
Even if that cake's a little lopsided, they're pretty sure they nailed it.
YouTube Kids is full of things that spark imagination, inspire kids, and can get them on the road to building confidence.
A confidence best personified by Joe Esposito's 1984 Karate Kid theme and kitsch classic "You're the Best."

ECD: Neil Heyman AD: Rob McQueen CW: Matt Vitou