A Higher Calling
To re-launch Virgin Mobile as a premium provider that answers to a higher calling, we returned to Richard Branson's platinum blonde roots.
But there's nothing cool about claiming "our founder is a genius" with a straight face, so we created an alternate history with a self-deprecating twist,
and kids with goatees.
Because the only thing better than a billionaire playboy is a billionaire playboy who doesn't take himself too seriously.
CD's: Rob Baird, Allon Tatarka
To prove that Richard was a visionary from the start, we "unearthed" some pages from his childhood Dream Journal on social media,
collaborating with Wes Anderson's brother Eric, who's created the charming artwork for most of his brother's films.