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A Higher Calling

To re-launch Virgin Mobile as a premium provider that answers to a higher calling,

we returned to Richard Branson's platinum blonde roots.


But there's nothing cool about claiming "our founder is a genius" with a straight face,

so we created an alternate history with a self-deprecating twist, and kids with goatees. 


Because the only thing better than a billionaire playboy is a billionaire playboy who doesn't take himself too seriously.

CD's: Rob Baird, Allon Tatarka

 AD:Gabe Blido

To prove that Richard was a visionary from the start, we "unearthed" some pages from his childhood Dream Journal,collaborating with Wes Anderson's brother Eric, who's created the charming artwork for most of his brother's films. 




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