Priceline Targeted Ads

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With last-minute deals, Priceline.com does big business in those short, last-minute trips that you were on the fence about taking:

anniversary getaways, bachelorette weekends, quick visits to relatives.

 

And with every one of those trips, something's on the line: Friendship. Marriage. Sanity.

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Priceline wanted to use social media to encourage booking.  And nothing commands attention on Facebook like outrageous news. 

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 So we made news, creating over thirty bespoke fake news videos about the consequences of not taking specific trips, then used Facebook's freaky

micro-targeting technology to serve them up to people with upcoming travel opportunities.  

 

And we enlisted real L.A.-area news anchor Kacey Montoya to make our stories feel even more authentic when they'd pop up in a user's news feed.