Osteo Bi-Flex​

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​I believe it was Big Daddy Kane who said "doing breakthrough work on pharma-adjacent brands ain't easy." 

But I'm proud of the work we were able to do on these Nature's Bounty products.

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Osteo Bi-Flex increases joint comfort, so parents can enjoy sports again, and humiliate their children.

 

While most joint pain ads treat their targets like sweet, doddering old fogies, we wanted to tap into the competitive young-at-heart verve

that drives them to keep going.