Osteo Bi-Flex​

​I believe it was Big Daddy Kane who said "doing breakthrough work on pharma-adjacent brands ain't easy." 

But I'm proud of the work we were able to do on these Nature's Bounty products.

Osteo Bi-Flex increases joint comfort, so parents can enjoy sports again, and humiliate their children.

 

While most joint pain ads treat their targets like sweet, doddering old fogies, we wanted to tap into the competitive young-at-heart verve

that drives them to keep going.

ECD: Tim Gordon

CW: Craig Gerringer

AD: Conor Tobiason

 

Lutein Blue​

Lutein Blue protects your eyes from the thing you love most.

ECD: Tim Gordon

CW: Evan Barkoff

AD: David Spradlin

Pure Protein

 

To sell a protein bar with more protein and less sugar than its competitors, we showed the virtuous cycle of fitness,

and how one good decision fuels the next one.

 

ECD: Tim Gordon

CW: Sergio Alonso

AD: Camilo DeGalofre