Crash the Snack Chips Contest
One more completely silly way we tried to "crash" the Superbowl for Newcastle.
Since Doritos was in its tenth year of "Crash the SuperBowl", airing fan-made Doritos ads in the Big Game,
we entered their contest, poorly hiding a Newcastle ad in a cheaply made Doritos ad in an attempt to score free airtime and call bollocks on lazy crowd-sourcing. We crashed the crashers.
The spot blew up, garnering as much attention as their legitimate finalists.
CD: Scott Bell AD: Dan Kenneally