Millenials value experiences more than stuff. (Or at least that's what the strategists tell me) 

Letgo turns stuff into money which can  be turned into drinks. Or a hotel stay. Or something big, like an engagement ring.

Stuff is just... stuff.

And most businesses don't accept stuff. 

ECD: Matt Ian CW: Chase Kimball, Caroline Ekstrom

AD: Castro Desroches

ECD: Rob Baird AD:Gabe Blido

Maybe it's my midwestern practicality, but I can't bring myself to buy the new iPhone because I have a "perfectly good one."

So I find myself willing something bad to happen to my old one.

That's not weird, right?

 

How does Cracker Barrel get such rich, tasty cheddar?

By doing things a little differently.

CD: Scott Bell AD: Dan Kenneally

To sell comfort food, we conjured Shroom & Swiss, a supremely comforting folk duo.

And I use the term "comforting" extremely loosely.

CD: Bill Wright, James Dawson-Hollis

AD: Kat Dudkiewicz

Oh, and one more completely silly way we tried to "crash" the Superbowl for Newcastle.

Since Doritos was in its tenth year of airing fan-made Doritos ads on the Big Game, we crashed their contest, hiding a Newcastle ad in a cheaply made Doritos ad

in an attempt to score free airtime and call bollocks on lazy crowdsourcing. We crashed the crashers.

 

The spot blew up, garnering as much attention as their legitimate finalists and kicking off our 2015 campaign

 

 

Think that Newcastle won't taste light and smooth just because it looks dark and rich?

 

Don't beat yourself up about it.

CD: Scott Bell AD: Dan Kenneally