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Crash the Snack Chips Contest

 

One more completely silly way we tried to "crash" the Superbowl for Newcastle.

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Since Doritos was in its tenth year of "Crash the SuperBowl", airing fan-made Doritos ads in the Big Game,

we entered their contest, poorly hiding a Newcastle ad in a cheaply made Doritos ad in an attempt to score free airtime and call bollocks on lazy crowd-sourcing. We crashed the crashers.

 

The spot blew up, garnering as much attention as their legitimate finalists. 

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