Millenials value experiences more than stuff. (Or at least that's what the strategists tell me)
Letgo turns stuff into money which can be turned into drinks. Or a hotel stay. Or something big, like an engagement ring.
Stuff is just... stuff.
And most businesses don't accept stuff.
ECD: Matt Ian CW: Chase Kimball, Caroline Ekstrom
AD: Castro Desroches
ECD: Rob Baird AD:Gabe Blido
Maybe it's my midwestern practicality, but I can't bring myself to buy the new iPhone because I have a "perfectly good one."
So I find myself willing something bad to happen to my old one.
That's not weird, right?
How does Cracker Barrel get such rich, tasty cheddar?
By doing things a little differently.
CD: Scott Bell AD: Dan Kenneally
To sell comfort food, we conjured Shroom & Swiss, a supremely comforting folk duo.
And I use the term "comforting" extremely loosely.
CD: Bill Wright, James Dawson-Hollis
AD: Kat Dudkiewicz
Oh, and one more completely silly way we tried to "crash" the Superbowl for Newcastle.
Since Doritos was in its tenth year of airing fan-made Doritos ads on the Big Game, we crashed their contest, hiding a Newcastle ad in a cheaply made Doritos ad
in an attempt to score free airtime and call bollocks on lazy crowdsourcing. We crashed the crashers.
The spot blew up, garnering as much attention as their legitimate finalists and kicking off our 2015 campaign
Think that Newcastle won't taste light and smooth just because it looks dark and rich?
Don't beat yourself up about it.
CD: Scott Bell AD: Dan Kenneally