Flame Cologne

The brief was a strange one. Promote the Whopper during the holiday season.

So instead of an ad, we made a cologne. The ultimate stocking stuffer.

Flame. The scent of seduction with a hint of flame-broiled meat. 

For the price of a Whopper, customers could smell just as irresistible as America's #1 burger.

The promotion launched without a media buy and was featured on Conan, Leno, CNN and a variety of press, selling out in three days 

and fetching hundreds of dollars on eBay. It was such a big hit, they brought it back for Valentines Day. 

CD's: James Dawson-Hollis, Bill Wright

ACD: Nuno Ferreira, Paul Caiozzo

AD: Kat Dudkiewicz

 

 

One Show

Online Branding Silver

Integrated Bronze

Innovative Media Bronze

Cannes 

Promo Shortlist

London International Awards

Integrated Bronze

New Category Silver

PDN Visions of the Decade

Comm Arts

Reuters

NPR

Telegraph

Today Show

LA Times

Guardian

Boston Herald

TechCrunch

AdAge

Daily Star