Flame Cologne

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The brief was a strange but simple one. Promote the Whopper during the holiday season.

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So instead of an ad, we made a cologne. The ultimate stocking stuffer.

Flame. The scent of seduction with a hint of flame-broiled meat. 

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For the price of a Whopper, customers could smell just as irresistible as America's #1 burger.

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The promotion launched without a media buy and was featured on Conan, Leno, CNN and a variety of press, selling out in three days and fetching hundreds of dollars on eBay.

It was such a big hit, they brought it back for Valentines Day.