The brief was a strange one. Promote the Whopper during the holiday season.
So instead of an ad, we made a cologne. The ultimate stocking stuffer.
Flame. The scent of seduction with a hint of flame-broiled meat.
For the price of a Whopper, customers could smell just as irresistible as America's #1 burger.
The promotion launched without a media buy and was featured on Conan, Leno, CNN and a variety of press, selling out in three days
and fetching hundreds of dollars on eBay. It was such a big hit, they brought it back for Valentines Day.
CD's: James Dawson-Hollis, Bill Wright
ACD: Nuno Ferreira, Paul Caiozzo
AD: Kat Dudkiewicz
Online Branding Silver
Innovative Media Bronze
London International Awards
New Category Silver
PDN Visions of the Decade