Ryan Raab
Creative Director/Copywriter
Keep It Interesante
How do you tell people to choose Dos Equis for their tailgates, pool parties, weddings and other summer drinking occasions
in the absolute most ridiculous way possible?
I thought you'd never ask.
ECD: Scott Bell
CDs: Chris Colliton, Kevin Weir, Ryan Raab
CW: James Gross AD: Gianna D'Amico
This one's on Spotify if you like 80's ballads about bar food.
ECD: Scott Bell
CWs: Matt Vitou, James Gross
ADs: Rob McQueen, Gianna D'Amico
ECD: Scott Bell
CWs: Matt Vitou, James Gross
ADs: Rob McQueen, Gianna D'Amico
ECD: Scott Bell
CWs: Matt Vitou, James Gross
ADs: Rob McQueen, Gianna D'Amico
Cinco Equis
To keep things interesting for Cinco De Mayo, summer's biggest cerveza-drinking holiday, we created Cinco Equis:
the same beer with three more X's on the can.
Towel Jacket
When the brand wanted to own summer luxury, we partnered with Bask to create the Towel Jacket, a blazer made of towel material available for the ultra-luxe,
PR-baiting price of $250, and modeled here by Sonic the Hedgehog himself, Mr. Ben Schwartz.
Fanny Fridge
And for drinkers on the go, we created The Fanny Fridge, an 80's-inspired fanny pack built to hold a six-pack,
and lined with insulation to keep it cool, and worked with Will Ferrel and Funny or Die to launch it during the Rose Bowl Parade.
