Keep It Interesante
How do you tell people to choose Dos Equis for their tailgates, pool parties, weddings and other summer drinking occasions
in the absolute most ridiculous way possible?
I thought you'd never ask.
ECD: Scott Bell
CDs: Chris Colliton, Kevin Weir, Ryan Raab
CW: James Gross AD: Gianna D'Amico
This one's on Spotify if you like 80's ballads about bar food.
ECD: Scott Bell
CWs: Matt Vitou, James Gross
ADs: Rob McQueen, Gianna D'Amico
ECD: Scott Bell
CWs: Matt Vitou, James Gross
ADs: Rob McQueen, Gianna D'Amico
ECD: Scott Bell
CWs: Matt Vitou, James Gross
ADs: Rob McQueen, Gianna D'Amico
Cinco Equis
To keep things interesting for Cinco De Mayo, summer's biggest cerveza-drinking holiday, we created Cinco Equis:
the same beer with three more X's on the can.
Towel Jacket
When the brand wanted to own summer luxury, we partnered with Bask to create the Towel Jacket, a blazer made of towel material available for the ultra-luxe,
PR-baiting price of $250, and modeled here by Sonic the Hedgehog himself, Mr. Ben Schwartz.
Fanny Fridge
And for drinkers on the go, we created The Fanny Fridge, an 80's-inspired fanny pack built to hold a six-pack,
and lined with insulation to keep it cool, and worked with Will Ferrel and Funny or Die to launch it during the Rose Bowl Parade.
