Pizza Holdouts

 

Dominos "Pizza Turnaround" re-invented their pizza from the crust up, and most people tried it.

 

But how do you get the stragglers to give it a chance?

 

By taking niche marketing to the extreme and staging massive ad campaigns targeted at just one person. 

CD: Craig Miller

AD: Kat Dudkiewicz

Mashable

Inc.

Creativity

Young Guns Bronze