Keep It Interesante

The most daunting assignment I've had was also the silliest: follow up Dos Equis long-running,

beloved "Most Interesting Man in the World" campaign after the brand had killed him off. 

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So we tapped into the truth behind the campaign: when you're out drinking, telling tall tales makes the night more interesting.

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Then, we told a bunch of tall tales about our beer, beginning with some extremely silly Tom Kuntz directed spots.