Keep It Interesante
The most daunting assignment I've had was also the silliest: follow up Dos Equis long-running,
beloved "Most Interesting Man in the World" campaign after the brand had killed him off.
So we tapped into the truth behind the campaign: when you're out drinking, telling tall tales makes the night more interesting.
Then, we told a bunch of tall tales about our beer, beginning with some extremely silly Tom Kuntz directed spots.