To connect with gamers, we dropped The Gecko into the worlds of cult classic
Portal and red-hot cult hit Cuphead for some Twitch-only ads.
We tried to nail every detail, using the original voices, skins, music and even giving
The Gecko a retro makeover for the Cuphead spot. And gamers reacted by losing their minds.
The reaction was pretty awesome. Coverage from USA Today, PC Gamer, The Verge, threads on Reddit, ResetEra and other gaming platforms,
conspiracy theory videos about what it all meant.
And hundreds upon hundreds of tweets about each spot that, surprisingly, were quite positive, flattered and
impressed with GEICO's taste in games. Phew!
(Although there were a few tweets debating whether we used the correct model of Portal gun. Pffft, nerds.)
ECD: Ashley Marshall
CW: Katie Samuelsen
AD: Drew Butler
Dir: Mike Warzin