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Cinco Equis​

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To keep things interesting for Cinco De Mayo, summer's biggest cerveza-drinking holiday, we created Cinco Equis:

the same beer with three more X's on the can. 500% more equis than other cervezas. 

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Available at Cinco De Mayo parties in major markets, we launched it with Funny or Die, Workaholics' Blake Anderson, and a real dumb jingle.