The Towel Jacket

​

To pitch Dos Equis as a premium summer beer, we partnered with Bask and Ben Schwartz to create a premium blazer-slash-towel and sold it for the premium price of $250.

​

The jacket- and its PR-bait price- was featured in Vogue, Vanity Fair, Men's Journal, Huff Post,

and by everywhere else that appreciates serious fashion innovations.