College Football Football College

 

Earn a football-watching degree from College Football Football College, an online university where you can learn all about the game you love without putting down your beer. 

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And next time you're losing some football-related argument at a bar,

you can confidently say "I have a degree in college football." Trump card. ​

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To promote Dos Equis' college football partnership, we partnered with real-life college professor John U. Bacon, who boiled his curriculum down into an immersive, 30-minute, ten lesson course on the game itself.

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Students could earn an actual degree. But first, they had to pass a rigorous, 50-question final exam.

Yes, it was actually pretty tough. 

 

Then, we promoted it with spots featuring Jay Cutler, ESPN's Katie Nolan and Martellus Bennett.