College Football Football College
Earn a football-watching degree from College Football Football College, an online university where you can learn all about the game you love without putting down your beer.
And next time you're losing some football-related argument at a bar,
you can confidently say "I have a degree in college football." Trump card.
To promote Dos Equis' college football partnership, we partnered with real-life college professor John U. Bacon, who boiled his curriculum down into an immersive, 30-minute, ten lesson course on the game itself.
Students could earn an actual degree. But first, they had to pass a rigorous, 50-question final exam.
Yes, it was actually pretty tough.
Then, we promoted it with spots featuring Jay Cutler, ESPN's Katie Nolan and Martellus Bennett.
Here are two of our ten full-length lessons, where viewers could learn about football at an academic level.
Sr. CW: Jordan Dodson
Sr. AD: Vignesh Seshadri
CW: James Gross
AD: Gianna D'Amico