College Football Football College

 

​Sick of losing football-based arguments? Then earn your football-watching degree from College Football Football College,

an online university where you can learn all about the game you love without putting down your Dos Equis.

​

To promote Dos Equis' college football partnership, To promote our sponsorship of college football, we partnered with author, football expert and real-life college professor John U. Bacon to create an immersive, 30-minute, ten lesson course on the game itself.

​

Students could earn an actual degree. But first, they had to pass a rigorous, 50-question final exam. 

 

Then, we promoted it with spots featuring Jay Cutler, ESPN's Katie Nolan and Martellus Bennett.