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College Football Football College

 

Earn a real football-watching degree from College Football Football College, an online university where you can learn all about the game you love without putting down your beer. 

And next time you're losing some football-related argument at a bar,

you can confidently say "I have a degree in college football." Trump card. 

To promote Dos Equis' college football partnership, we partnered with real-life college professor John U. Bacon, who boiled his curriculum down into an immersive, 30-minute, ten lesson course on the game itself.

Students could earn an actual degree. But first, they had to pass a rigorous, 50-question final exam.

Yes, we actually made i pretty tough. 

 

Then, we promoted it with spots featuring Jay Cutler, ESPN's Katie Nolan and Martellus Bennett.

Jay Cutler understood the assignment. But Martellus Bennett crushed in his first acting role. 

Here is one of our full-length lessons, where viewers could learn about football at an academic level from the man who literally wrote the book on football. Our writers worked with him to boil his book down to a 30-minute course.  

As you can see, he also took his job seriously. I learned a lot from him. 

Sr. CW: Jordan Dodson

Sr. AD: Vignesh Seshadri

 CW: James Gross 

AD: Gianna D'Amico

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