Let's Be Clear
Growing up is tough. You're pimply and awkward, and what's worse, you lack the perspective to know that this pimply, awkward phase won't last forever, so every problem feels monumental.
So while every other acne brand promises teens that clearing their acne will turn them into Justin Bieber, we created the "Let's Be Clear" brand platform
to give them perspective, reassuring them that sure, adolescence is awkward. But just like your teenage acne, it won't last forever.
CD: Tim Gordon
AD: Dan Kenneally